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Monitoring and assessing your online reputation is a continuous strategy for success in the digital era. Businesses may manage and improve their online reputation by knowing the landscape, employing the correct tools, reacting effectively to customer reviews, and embracing novel technologies such as Google Review NFC.

As you follow the best practices mentioned in this book, keep in mind that online reputation management is about more than just reducing negative comments; it's also about demonstrating your dedication to customer satisfaction and continual development. Future advances in AI, AR, and NFC provide great potential to reimagine how businesses interact with their consumers and construct their online narrative.